Philippe Perzi Vienna Mobile First Store
The origins of the label, Philippe Perzi Vienna are firmly rooted in European tailoring, with Philippe's father, Johann, beginning his career in Vienna as an apprentice to the fashion house founded by C. M. Frank, renowned tailor to the royal families of continental Europe. The brand’s single street shopfront is located in Vienna.
Pushka has worked with the Philippe Perzi Vienna brand since its inception in 2007, starting with brand development, production of stationery, printed brochures and fliers, and outdoor advertising. We also designed and developed the brand’s initial website including product photography and styling. In 2013, we delivered a minimalist designed online store with clear focus on the product, quality and features to fulfil Philippe's request for the closest thing to touching and feeling the product. The design needed to be uncluttered and the experience simple, with a quick buy feature.
Since May 2013 the shop has seen continuous growth in sales due to implementation of content, social media and advertising strategies, including paid search and street advertising in Vienna, taking the brand from a traditional shopfront to having a multi-channelled online presence.