Philippe Perzi Vienna Street Advertising
The origins of the label, Philippe Perzi Vienna are firmly rooted in European tailoring, with Philippe's father, Johann, beginning his career in Vienna as an apprentice to the fashion house founded by C. M. Frank, renowned tailor to the royal families of continental Europe. The brand’s single street shopfront is located in Vienna.
Philippe wanted to advertise his new collection in Vienna with a hint of Australia in time for the Austrian Spring. Colour being a significant feature of Philippe Perzi Vienna designs, we saw an affinitiy to Australia reptiles, being both colourful and masculine not to mention playful. Pushka provided the creative, art direction and styling with this in mind.